This week on The Lede … The Ultimate Conversion Optimization Reading List The Tao of “No” Why We Share Content Online Agile Content Marketing: How to Grow an Audience that Grows Your Business The Perfect Marketing Strategy for Soap, Soda, and Startups The Marketer’s Guide to Google Plus Freedom Is Blogging In Your Underwear Want to grab more useful links through the week? Follow @copyblogger on Twitter . // The Ultimate Conversion Optimization Reading List Leave it to Mr. Eisenberg to provide a conversion resource that anyone in this business can benefit from. This is not merely a reading list, it’s a reading list compiled by a master of the craft that will provide you with a solid foundation in “the sciences and disciplines of web site optimization.” // Agile Content Marketing: How to Grow an Audience that Grows Your Business If you’ve ever wondered what your content strategy has in common with the way stand-up comedians develop their acts, this one’s for you. Hint: it’s no joke. // The Tao of “No” If you have a difficult time saying “no,” I suggest you say “yes” to the powerfully simple advice Ms.

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7 Hardboiled Content Marketing Links