Every day, I hear about how social media strategists and managers are frustrated with the lack of executive support. Yet, many aren’t doing themselves any favors. Executives don’t speak the language of social media. They speak the language of the C-Suite and their audience are shareholders and stakeholders.
A customer shares an insight within your company’s online community. He somehow found the time in between meetings, phone calls and lunch to share a suggestion, idea or complaint in a discussion thread. “It would be great if the XYZ product would … ,” he writes. What does your company do with that customer input?
Photo via Abelardo Morell Using little besides sheets of plastic and a camera, Havana-born photographer Abelardo Morell splashes beautiful architectural landscapes across the interiors that occupy them. It all started in 1991, in Morrell’s living room, when he covered all the windows with black plastic, cut a tiny hole in the material, and voilà: the outside world blinked like a projector onto the walls. The shots of his aptly titled Camera Obscura series, which captures everything from Tuscan hillsides in country homes (above) to Manhattan skylines from Brooklyn apartments, have a strangely powerful ability to reconfigure one’s sense of place—by sucking the larger built environment inside, the photos braid the public and scenic with the personal and intimate, creating a “weird and yet natural marriage of the inside and outside,” Morell writes about the project. More photos, below. Photo via Abelardo Morell Photo via Abelardo Morell Up until a few years ago, Morell kept the projected image untouched, meaning the landscapes were inverted—camera obscura, like human eyeballs, naturally reflects the scenes upside down—and a bit blurrier.
In a noisy, distracting world, we are bombarded. We start each day feeling as if we are behind. Data noise is everywhere. Over 100 million bits of information come in through your visual system—every second! In the midst of this chaos, you need to build, manage, and nurture your relationships.
Social media savvy is a unique skill and advantage that not all traditional PR pros have figured out yet and is now included in a public relations professional’s job description. Make sure you know how to improve and build media relationships through social networking.